Autoexec’s Isuzu 3S Service Centre Is First To Feature New Design in Malaysia

Isuzu stands for durability and reliability, and their trucks have been a staple for many industries and many individuals too. Their current pick-up lineup caters to a demographic that prioritises “lifestyle”; in Malaysia, Isuzu sold 4,300 units last year and this year, 7,000 as of September 2022.

This is a statement showing that Isuzu’s 4×4 vehicles have made leaps and bounds in recent years. In line with that surge, Isuzu has taken the necessary steps in revamping their service centres throughout Malaysia, with their newest and 51st outlet under Autoexec Corporation, a subsidiary of Sin Siang Hin Group, projecting a new image and design.

The Autoexec’s Isuzu centre sits on a 1,400 square-metre plot on Jalan Jinjang Permai, on the northern fringe of Kuala Lumpur. The service centre sports a bolder and more vibrant façade with a distinctive logo tower and is instantly recognizable when potential buyers and customers seek out the venue. It offers a full range of Isuzu products and services, ranging from the Isuzu D-Max pick-up trucks to light, medium and heavy-duty lorries and prime movers. In short, the whole works.

Speaking at the official opening, Chief Executive Officer of Isuzu Malaysia, Shunsuke Okazoe, said that the new design is intended for elevating Isuzu’s presence while offering customers a warmer and more inclusive environment. The new 3S centre was packed with top management from Isuzu and Autoexec Corporation, business associates, suppliers and vendors, members of the media and of course their own staff during the grand opening ceremony.

The Hero Display Area housed their flagship unit, which is the D-Max X-Terrain; there is also a cosy hospitality area, a new delivery bay space, and retail corner for Isuzu merchandise like T-shirts, bags and caps.

“This new outlet features a strong brand image to reflect the changing outlook of Isuzu’s retail business. The modern design elements and improved facilities are designed to ensure customers not only purchase the best products, but also receive a corresponding sales and after-sales experience under one roof,” said Okazoe.

The RM2.5 million centre features an air-conditioned interior where pick-up trucks are displayed and a sheltered foyer where lorries can be viewed in comfort. The outlet also boasts a spacious service centre that can accommodate up to four light-duty vehicles and two medium-duty trucks simultaneously. Customers bringing their vehicles in for after-sales attention can enjoy refreshments in the comfortable lounge as trained technicians care for their Isuzu vehicles.

All Isuzu outlets will eventually become distinguishable by the Isuzu logo being featured prominently on the front of the building as well as on a logo tower at the outlet entrance. 3S Centres, particularly those that offer truck after-sales care, will feature a spacious forecourt for ease of parking and maneouvering.

Inside, the new outlets will take on a more charismatic appearance with distinctive features to logically guide visitors through the outlet.

Among the main distinctions include:

• Welcoming façade and friendly reception area
• Cozy lighting and inviting ambience
• Merchandise corner for Isuzu enthusiasts
• Environmentally friendly digital information panels
• Dedicated delivery bay for pick-up trucks
• Spacious and modern display areas, including hero car viewing space

The entire transformation exercise will take approximately two years to complete. Four centres are targeted to be revitalized by this year, 26 centres by 2023 and 21 centres by 2024. If you’re keen to get a feel of this energizing look, head over to Autoexec.