The Manila International Auto Show (MIAS) 2025, held last 10-14 April, amazed car officionados and enthusiasts with groundbreaking vehicle launches, impressive tech and connectivity innovations, exciting demos, and interactive activities for all kinds of folks. But it made them wonder too why 70% of the venue—the iconic World Trade Center—was cornered by the Chinese auto brands.
Only 3 Japanese brands and 2 Korean brands were able to challenge the Chinese car dominance. Conspicuously absent were the 2 leading brands in the Philippines—Toyota with about 45% of market share and Mitsubishi with about 20% of the vehicle sales pie. One prominent industry player even commented: “Should we rather rename this the China International Motor Show?”
A positively disruptive moment of the show however was the annual Miss MIAS event, proudly sponsored by X-1R Performance Products. All brand ambassadors/models competed for this coveted award not just for the prestige of it but its accompanying prizes.
5 Winners/Finalist, out of over 100 lady models, were chosen based on Overall Impact and Charisma, Confidence and Stage Presence, Audience Engagement and Professionalism Throughout the Event.
Image from: Manila International Auto Show Facebook Page
Ms. Cristel Galang representing Aito brand, a new industry player, was picked by the judges as winner. Along with Ms. Galang, Ms. Max Su of Bestune won 1st runner up, Ms. Jazzil Sarinas of MG bagged 2nd runner up, Ms. Cams Sel of GWM for 3rd runner up and Ms. Allysa Amogues won 4th runner up. Looks like the Chinese brands got all the beautiful brand ambassadors/models.
Ms. Galang, the reigning Miss MIAS 2025 and People’s Choice Awardee, shared that she won 1st runner up in the same competition last year. Finally bagging the crown, Ms. Galang expressed her gratitude to everyone who supported her online and on-site, specifically thanking the Aito dealership network for the opportunity.
The Ms. MIAS was an opportunity for candidates to flaunt their beauty, bearing and brains as they represented different car brands and dealerships from all over the country. This competition was co-founded and partnered by X-1R Performance Products and has been going on for three consecutive years.
