Why Are Rolls-Royce Cars Extremely Expensive?

Automologist HAROLD gets into the Spirit of Ecstasy. 

Justin Bieber’s Rolls Royce Wraith 2021.

I have often wondered why Rolls-Royce cars are extraordinarily expensive. I am sure it is not for their speed nor their stylishness, not even their sleekness. Forget about their engine – it is monstrous, made really for planes and not for cars. So, what is it? It is LUXURY!

So, where is the luxury?

Let’s begin with the colour: it is personalised and proprietary to each owner. For a start, they have 44,000-plus base colours for you to choose from, and you can request new colour mixes. When you decide on a colour, you can then name it as your own, making it proprietary to you. If someone else wants the same colour as yours, they need to seek your approval.

The painting is done to intricate perfection, and the pinstripe is painted by hand by one person at Rolls-Royce. The choice of brushes, paint and coating materials and processes are no less than excellent. There are 23 layers of coats and about 45 kilogrammes of paints and coats on every car.

Rolls Royce Ghost.

Rolls Royce ensures that every bit of their car is proprietary. So concerned are they with it that when BMW bought Rolls-Royce, they paid USD 65 million just for the rights to the logo, name and the “spirit of ecstasy” bonnet ornament.

It is the car’s interior that sets them apart, miles away, from any other brand. It has at least 300 pounds of acoustic installation to give you the best auditory experience while inside the car. It has starlight headliners that can be customised to your favourite constellation. One customised Phantom Rose, for example, had 1 million stitches in the cabin. And the dashboard can be converted into a bespoke gallery to display a unique piece of art behind a long piece of glass.

Rolls Royce Cullinan.

While the likes of Toyota and Volkswagen brag of millions of units in sales a year, Rolls Royce celebrated its highest sale of 5,152 units worldwide in 2019 after BMW bought them. It used to be appreciated and afforded only by rich people above fifty (about my age, but not my level of wealth, or rather, poverty) but more rich boys these days in their forties are liking this luxurious monster.

You might ask now, “How much does a Rolls Royce cost?” It really depends on the buyer and their fancy. The entry levels are between USD 350,000 to 500,000 but most buyers upgrade it and end up paying over a million dollars. In fact, the owner of the Phantom Sweptail, once known to be the world’s most expensive new car, paid USD 13 million. Each Rolls-Royce car is masterfully hand-crafted and promises a “magic carpet ride” for its customers.

 

So, to the rich men and women who thirst for luxury and has nothing more to spend their money on, try shopping for a Rolls-Royce.

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