The Designer of the Lamborghini Urus has a Special Tool, and you probably have it too

Designing a car is an artform in itself. As a matter of fact, designing anything stems from emotion and a vision of how one wants the work to materialize. Some use the latest devices whilst others prefer the tried and trusted old school way, so to speak.

Lamborghini Design Director, Mitja Borkert (above), prefers the latter. Formerly from Porsche, he is the guy who contributed to the development of the Panamera Sport Turismo, the Porsche Boxster 987 facelift, the Macan, and the Mission E models.

In designing the Urus, he said it was shaped to portray that shark-like and aggressive stance that legendary cars like the Countach and Aventador have. Actually, all Lambos have that in-your-face-look.

But what’s peculiar is the method he uses. It may seem awkward, but this technique is actually used by budding car designers at the Art Center College of Design in Pasadena, California. The technique he uses is called ‘tape drawing’, which gives the designer a way to replicate designs at scale and engage with them physically.

Tape drawing artistry. Notice the tape dangling below his right elbow. 


Even with all the technological gadgets at his disposal, Mitja prefers to use this method when rendering his work. And of course, he also has a pen and paper which he uses at times.

This ‘tape drawing’ discipline works like a charm with another car-design technique: clay models. We would think that with the plethora of digital tools available, these practices are out of date. But if you can create a stunning work of art like the Lamborghini Urus, we’d never question your modus operandi. 

The stunning Lamborghini Urus.


Image credits – via,,

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