Perodua Supports Domestic Suppliers; Spends RM1.8 Billion on Local Components in Jan-Apr 2019
Perodua, the leading automotive manufacturer and most popular car brand in Malaysia, had committed to purchasing from local automotive suppliers and further boost the local automotive industry. All Perodua models comprises over 90% local content. The automaker aimed to purchase RM5.4 billion worth in local components this year and has spent RM1.8 billion on them in the first four months of the year.
From January to April 2019, Perodua has sold 82,700 new units, which is a 9.54% increase year-on-year. This is a record high sales number for Perodua in the first four months of all the years it has been in business. The company believes that this places its market share at 43% (although official total industry volume numbers are still pending from the Malaysian Automotive Association).
April 2019 was a very good month for the automaker. The Aruz, Perodua’s seven-seater SUV, saw an unprecedented number of registrations in that month, with 3,200 units registered. “This achievement is significant to us as the Aruz represents our latest transformation effort towards becoming a regional brand,” said Dato’ Zainal Abidin Ahmad, Perodua’s President and CEO.
Since Perodua started taking orders for the Aruz in January, there have been nearly 20,000 bookings, with over 9,800 delivered, placing the SUV among the bestsellers of its kind in Malaysia.
The marque’s total sales of 22,100 units in April is almost 11% higher year-on-year, also a record high April number for the Malaysian carmaker.
Whilst Dato’ Zainal admits it is too soon to set targets for next year, he said that the company was “cautiously optimistic” that Perodua will continue to see growth next year and therefore benefit local suppliers further.
In conjunction with the upcoming Eid al-Fitr celebrations, Perodua is offering a RM300 voucher for Service & Accessories with each new registration (except the Aruz):