Nissan’s New Ambassadors
Nissan has appointed new “Engineers of Excitement”, namely Gareth Bale & Sergio Aguero, as the company’s new global brand ambassadors. In their new roles, Bale and Aguero are supposed to help Nissan bring football fans closer to the UEFA Champions League action – or, more accurately, we think, bring football fans closer to Nissan – by playing a pivotal role over the course of the season.
“We are absolutely delighted to welcome Bale and Aguero to the Nissan family, as our new ambassadors and Engineers of Excitement,” said Jean-Pierre Diernaz, Nissan Europe’s Marketing VP. “As part of the UEFA Champions League partnership, we wanted to work with ambassadors that demonstrate and share our same principles of innovation and excitement. Why them? Because like Nissan they are challenging convention, are true innovators of the game and every time they step on that pitch they deliver excitement to fans.”