Hundreds Rush to Book Porsche Panamera Listed at 88% Discount

For a brief time, hundreds of people in Yinchuan, China thought their dreams of owning a Porsche was going to come true when, on 30 January 2023, a dealership in the city listed a Panamera sedan for just 124,000 yuan (approx. US$92,000)…by accident.

The sedan usually retails from 998,000 yuan. Seeing the too-good-to-be-true price, over 500 buyers quickly slapped down a downpayment of as low as 911 yuan to secure one. Unfortunately, as soon as the car dealership realised their very big boo-boo, they corrected the pricing on their website and started refunding the deposits.

However, one lucky customer was able to negotiate “an agreeable outcome” with Porsche Centre Yinchuan for the one vehicle they had in stock, which is “in accordance with the sales process”. For the other disappointed almost-buyers, the dealership contacted them individually to explain the situation and apologise.

The incident caused quite a commotion in Chinese social media circles, with some criticizing it as a promotional gimmick and others commenting that the dealership should honour the listed price.

A few thought it would be wrong to take advantage of what clearly was a mistake by some poor sod working at the company. After all, Porsche doesn’t need to slash their prices to meet sales targets in China. Sales in the country accounted for one-third of the marque’s global sales in 2022, bringing almost US$12 billion dollars in revenue for the German carmaker.

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