Malaysia Airlines Partners With BMW To Privately Chauffeur You to the Airport in a BMW i7 EV

In a report by the NST, high-rolling passengers of Malaysia Airlines will be chauffeured to their terminals in a BMW i7 starting Feb 1.

Speaking at the launch event, the Chief Executive Officer of the airlines, Ahmad Luqman Mohd Azmi said that the private chauffeur experience will be available for passengers in the Enrich platinum, business suite, and business class categories.

“With this exclusive service, we aim to enhance the travel experience for our top-tier customers ensuring that they can enjoy premium comfort as part of their end-to-end customer experience,” he said.

The CEO revealed that the service will run until the perpetually in repair aerotrain returns back to service. The train halted all service in March of 2023 and according to the report by NST, will only be serving passengers in 2025.

Currently, the private terminal transfer is only available from the pick-up point located at gate G1 of the main terminal building to the satellite building. 

Ahmad Luqman added that once there are additional BMW i7s in Malaysia Airlines’ fleet, the service will be expanded to do the opposite: pick-up at the satellite building to the main terminal building.

For an airline that’s also perpetually in the red, this marketing stunt is not good optics. The majority of passengers on the airline are not flying business class.

Regular folk are being shuttled to their terminals across the tarmac on busses right now while the 1% are gliding to their planes in a BMW i7.

The move further divides the haves and the have-nots and Malaysia Airlines is clearly showing favour for those with money while allowing those of us in economy to be packed into crammed busses like cattle.

At the event, Ahmad Luqman was quoted as saying “[the move shows our] dedication to elevating our standard of service to ensure a premium travel experience while also reinforcing our commitment to embedding sustainable practices with the selection of the all-electric BMW i7 series.”

Here’s a crazy idea, why not put some effort into elevating the standard of service to the people who actually allow the airlines to run? The 99% who fly Economy.

This tone deaf move in the name of “sustainability” underscores the ignorance of upper management towards the actual people traveling in and out of the airport.

Personally, we’re quite ashamed at the sorry state of the biggest airport in Malaysia and one that is supposed to be best.

Imagine tourists arriving in the country’s main international airport only to be smushed into a bus carrying their luggage in the rain, the sun, and as usual, traffic on the tarmac.