Aston Martin DBX: An SUV For James Bond and Wealthy Women
It’s hard nowadays for any high-end low-volume car manufacturer to keep doing what they do without a faster-moving model or two. There is a growing list of luxury automakers who have entered the highly-popular crossover market hoping to rake in some much-needed dollars, and the most recent being Aston Martin with the recent release of the DBX.
Just like its siblings, the DBX gets an aluminium construction, similar proportions and an enlarged version of the marque’s signature grille. The Vantage and DB11’s 4.0-litre twin-turbo V8, sourced from Mercedes-AMG, is retuned for the DBX and mated to a nine-speed auto transmission. All 542bhp and 700Nm of torque will take the car from standstill to 62mph in 4.5 seconds and onwards to a top speed of 181mph.
The DBX is held up by 22-inch wheels and adjustable suspension, which lowers the ride height by 15mm in Sport and Sports modes and raises it by 25mm and 45mm in Terrain and Terrain+ modes, so you can go chasing baddies ala James-Bond-style from long winding roads to rocky terrains.
Speaking of Bond, will the DBX make its screen debut in the next instalment of the spy series? The British automaker would certainly be missing out if they do not take advantage of the hoo-ha surrounding the new female 007 (in case you have been living under a rock and haven’t heard). After all, when they were developing the DBX, they paid more attention than usual to what high net worth women wanted by consulting a female advisory board. Aston Martin’s customer base is still predominantly male but a spokesperson told The Guardian, “We want to broaden that out. We’re not talking about making cars only for women, but rather to make our cars more practical for women and families, as well as men.”
The DBX will be built at Aston Martin’s brand-new factory at St Athan, Wales which has an annual production capacity of 5,000 units but sales target is reportedly 4,000 units. Price starts from £158,000—“cheap” for an Aston Martin, but it’s a tough and saturated market out there and they are very late to the game.