UiTM wins Perodua Challenge with Techno Seat Invention
Universiti Teknologi MARA proved its creativity by securing the 2017 Perodua Eco Challenge with the invention of a ‘Techno-Seat’. The award was secured after it edged out nine other institutions —Universiti Teknologi Malaysia (UTM), Universiti Kuala Lumpur (UniKL), Universiti Teknologi Petronas (UTP), Universiti Malaya (UM), Universiti Teknikal Malaysia Melaka (UTeM), Politeknik Ungku Omar (PUO), Universiti Malaysia Pahang (UMP), Universiti Kebangsaan Malaysia (UKM) and Universiti Malaysia Sarawak (UNIMAS)—for the overall crown.
The award-wining prototype features a storage compartment built into the back of the front passenger seat, with a hinged latch. It features LED illumination upon opening, a USB charging port and a storage pocket. The compartment is also flush with the back of the seat.
Apart from the overall category, there were also parts development and product marketing categories—both categories were also won by Universiti Teknologi MARA (UiTM). And if all comes to fruition, future Perodua cars could be built by this creative bunch.
On stage with the winning UiTM team are: (Standing, 1st from left) En Hajis Sanep, Deputy General Manager, Research and Development, Perodua (Standing, beginning 6th from left to the end of the row) YBhg Datuk Ahmad Suhaimi Hashim, President, Perodua Global Manufacturing Sdn Bhd, YBhg Datuk (Dr) Aminar Rashid Salleh, President and Chief Executive Officer, Perodua, YBhg Prof Dato’ Dr Mohd Ismail Abdul Aziz, Director-General, Dept of Polytechnic and College Community Education, Ministry of Higher Education Dr Muhammad Hussain Ismail, Deputy Dean (Research and Industry), Faculty of Mechanical Engineering, UiTM, Mr Masanori Takahashi, President, Perodua Auto Corporation Sdn Bhd, Mr Takamasa Kurinami, Executive Director, Perodua Dr Mohd Azman Yahya, Deputy Dean (Student Affairs), Faculty of Mechanical Engineering, UiTM, Pn Farrahshaida Mohd Salleh, Lecturer, Faculty of Mechanical Engineering, UiTM, Dr Bibi Intan Suraya Murat, Lecturer, Faculty of Mechanical Engineering, UiTM, Dr Rizal Effendy M Nassir, Senior Lecturer, Faculty of Mechanical Engineering, UiTM.
“This is indeed a testament to the ingenuity of the local students, as they have managed, with a budget of under RM15,000, to produce something quite interesting in terms of function and design. We hope to see this design implemented either in our current model line-up through running changes or new models in the years to come,” said Perodua President and Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh.
The Perodua Eco Challenge, which began in 2009, offers students and faculty members from local higher-learning institutions an avenue to show their creativity in terms of design, engineering and business prowess against their peers from different institutions.
“After the 2014 PEC, we decided to take some time to rethink and revamp the entire competition. We believe that in the medium-to-long term, the new format brings better benefits for both the institutions and Perodua,” Aminar said.
This year the competition shifted its focus from the redesigning of existing Perodua models to the development of vehicle components and accessories. The teams were required to produce a car part or accessory that fulfils the element of ECO (Environment, Creativity and Originality).
27 higher-learning institutions around the country were invited to pitch for PEC 2017 in November 2016. Ultimately, only ten were selected to compete. Since the start of the year, these 10 institutions have been working closely with Perodua’s research and development (R&D) team, mentors and vendors to produce prototype parts and components, with a focus on the parts’ development process. Mentors from Perodua coached them on real-world practices like project planning, scheduling, mass production costing, market trends, important design factors and more.
These 10 entries were evaluated based on the depth of their initial project proposal, overall project progress, their final presentation today and their working prototype by a panel of judges. A sketch design competition held in January this year also contributed to the final mark.
“We are encouraged and impressed by the entries and ideas shown by the institutions and we will continue this format in the next PEC,” Aminar said.