The Most Popular Car Colours – What’s Yours?
There are 7 colours in the rainbow and infinite hues in between, but most people just prefer black or white when it comes to their cars.
Forbes reported that for a second consecutive year, the most popular car colour is white. The report is based on the 2012 DuPont Automotive Colour Popularity Report. The other colours that made Top 5 are black, silver, gray and red.
Nancy Lockhart, DuPont Colour Marketing Manager, said, “White especially has been a constant top runner since really 1998. Silver had its reign from 2001 to 2006 as being the leading and now black has come up as being the leading colour in certain segments, especially luxury.”
Lockhart says that car buyers find black and white appealing as they denote status, luxury and quality.
Car colours have been influenced by the electronics industry over the past 10 years. From the early to mid 2000s, mobile phones, computers and home entertainment systems were gilded in silver. So, cars followed s08uit. Lockhart attributes the trend to silver representing the idea of modern technology.
Subsequently, Apple came up with their line of white iBooks, iMacs, iPhones and iPods. Suddenly, white became a hip colour. The copycat car industry also began inclining towards white.
Even home decor began influencing automakers. At one point, browns and beiges were popular. Lately, people are favouring green and it ranks ninth in popularity.
Still, white, silver, grey and black vehicles continue to dominate, all over the world. They make up 76% of the automotive market. This may change in the future. If Nicki Minaj and Paris Hilton have any influence over public tastes, then we’ll soon see a lot of pink rides on the road.