The BMW i3 now available on…AMAZON!
You can buy anything on Amazon – books, clothes, household products, an electric car…Wait. What? An electric car? Yes, and not just any electric car – the revolutionary and third most popular EV (after the Nissan Leaf and Tesla Model S), the BMW i3, has been made available on Amazon, the multinational online retailer, since 2 April; but only on the Japan site.
Actually, a “virtual shop” is an overstatement. The i3 has an Amazon page, featuring a gallery of hi-res pictures, detailed description and specifications, and also options – such as the range extender that increases the i3’s range on a single charge from 229km to 300km, and the option for outright purchase or a five-year lease. The company doesn’t even need to print brochures – how environmentally friendly and practical…though no one knows yet whether this sales tactic is even effective.
The purchasing process is not as easy as, say, buying a book. After adding the car into the shopping cart, buyers will still need to wait for a call from BMW and then submit certain documents and proof that they have a parking space and access to charging facility. So, the experience of buying a BMW i3 online will not be the extremely satisfying one-click process that inveterate online shoppers thoroughly enjoy.