Popular Toyota Rush to be Exported to 53 Countries from Indonesia
Image credit – http://jakartaglobe.id
The Toyota Rush that had its world debut late last year is going on a blitz. Yup, it’s going to be ‘rush-ed’ (pun intended) to 53 countries in Asia and Africa. Currently, the Rush is only exported to the Philippines, but the Japanese automotive giant aims to expand its popularity to other countries.
Henry Tanoto, deputy director of Toyota Astra Motor, revealed the company’s plans for Indonesia’s leading SUV, where it has sold 19,508 in the first half of the year.
“Our intention is always to export more, besides for business but most importantly the contribution to the country is also for export,” he said.
Toyota Astra Motor is a subsidiary of Indonesia’s largest car distributor, Astra International. Its joint venture with Toyota Motor Manufacturing Indonesia has made this SUV one of the most sought after cars in the nation.
Toyota has pledged US$1.9 billion to expand its manufacturing capacity in Indonesia between 2015 and 2019, while exports of Indonesian-made complete built-up cars has risen more than 14 percent over the past three years to 231,000 last year. The country exported 110,135 complete built-up cars between January and June, according to Gaikindo data.
The seven-seater Toyota Rush, which is marketed in Indonesia as Daihatsu Terios, is manufactured at the Astra Daihatsu Motor plant in Sunter, the outskirts of Jakarta. The plant also supplies the Terios to Toyota under contract, who then sells the model with the Toyota Rush nameplate.
As for Malaysia, the Rush may not be coming to its shores. Instead, we hear that Perodua plans to launch its own seven-seater model at the Kuala Lumpur International Motor Show 2018 in November to replace the short-lived Perodua Nautica. It is said to be based on the existing Daihatsu Terios, with minor changes to the body panels, bumpers, grille and exterior lights to feature with Perodua’s own unique styling.