Honda and X-1R Award Holiday Trips to Raffle Draw Winners
And launches an even bigger promo.
It has been a nail-biting eight months long promotion with over 20,000 Honda car owners in the Phillipines participating in the Honda X-1R Raffle Draw; finally, the winners were announced and, beaming with joy, were on hand to receive the prizes sponsored by the Honda-Ayala Group and X-1R.
First Prize – Singapore Holiday Trip for a Family of Four (5 Days/4 Nights):
REMEDY ARLENE A. TIERRO
Second Prize – Hongkong-Macau Holiday Trip for a Family of Four (3 Days/2 Nights):
Third Prize – Boracay Holiday Trip for a Family of Four (3 Days/2 Nights):
The award ceremony, held on 17 September 2014 in a jam-packed crowd of over 60 people at Rastro Bar, Bonifacio Global City, was graced with the presence of Honda Ayala Group’s Management Committee, together with all its Service, Customer Relations and Branch Managers in Metro Manila and its 10 Outstanding Service Advisors. The Honda-Ayala Group contributes about 60% of the total Honda sales and service market in the Philippines. Also in attendance were the Management Team of X-1R and CreativeSparx, the exclusive distributor of the NASA Hall of Fame Awardee, X-1R Performance Lubricants in the country.
In the said event, X-1R Global and CreativeSparx awarded a Plaque of Recognition to Honda Cars Makati, Inc. headed by its President and COO, Emmanuel Aligada, for its invaluable efforts and aggressive initiatives in promoting X-1R Products to its Service Customers in all its five franchised Honda Dealerships in Metro Manila. Also awarded a Plaque of Appreciation was the dynamic and untiring Vice President and Functional Director for After Sales of the Honda Ayala Group, Leo Dolendo, for his pioneering and strategic initiatives in promoting X-1R Products to Honda Cars Makati, Inc.’s Service Customers.
This successful promo jointly conceptualised by Dolendo, and X-1R Country Manager, Harold Ledda, and CreativeSparx President, Brixton Aw, became a ‘first’ in the Philippine auto industry in terms of its coverage and percentage of effectiveness.
Because of its success, Honda Ayala and X-1R has launched Wave Two of the promo, from the period of October 2014 to January 2015, with the following prizes-
First Prize: Korean Winter Holiday Package (5 Days/4 Nights)
Second Prize: 50” LED TV with Home Theater System
Third Prize: 11” Apple Macbook Air
This promo will involve not only customers of the X-1R Engine Treatment, but also the new Honda-Ayala accredited product, the X-1R Petrol Treatment.
Wave Three of this promo will take place in the remaining months of 2015, and involve all the Honda and Isuzu dealerships under the Ayala Automotive Group, with an even more coveted grand prize – a Honda or Isuzu car. “This will be another first in the Philippine auto industry, and may even be the most phenomenal for an auto aftermarket product,” said Ledda.
During this event, 10 Top Honda Service Advisors in Metro Manila were presented with awards: seven from the General Repairs Division, named “The Magnificent 7”, and three from the Body and Paint Division, named “The 3 Kings”. Incidentally, the Top 10 Service Advisors of Honda Ayala are also the 10 Top Service Advisors in terms of X-1R usage by service clients.
Also receiving awards during this event were the winners of the August 2014 Monthly Draw: the Apple iPad 4 was presented to Estefania S. De Guzman, Apple iPad Mini to Ma. Magdalena G. Torres and Apple iPhone 4S to Reynaldo O. Padua, Jr.