Gear Knobs is the new Top Gear
The silence around Jeremy Clarkson, James May and Richard Hammond has been deafening since they inked the deal with Amazon to make 136 episodes of a new motoring show with Amazon Primeearlier this year. However, a contributor with BuzzFeed has uncovered a trademark application by Clarkson’s lawyers, Olswang, filed two weeks before the terrible trio committed to the £160 million contract with Amazon.
The laddish trio have registered both ‘Gear-nobs’ and ‘Gear Knobs’ as the trademarks of a new company and the document says that these names can be used for television shows and all manner of merchandise related to driving cars. Apparently, the name ‘Speedbird’ has also been registered – a name that has caused speculation about the new show having a Stig-like character as a part of the line-up.
For those of you that do not know the name Gear Knobs, or certainly its less polite alternative Gear Nobs, it is very much in keeping with the laddish and loutish behaviour that so many millions of fans came to love when Clarkson, May and Hammond were presenters of Top Gear. In English slang, a ‘nob’ could be defined as an excellent, cheap insult, typically used in jest in a similar way that one would use ‘moron’ or to describe someone who is doing something that you think is rubbish; however, it is also slang for that certain appendage that men have but women do not…
The new show came about after Clarkson threw a punch at a BBC producer and was fired for misconduct in the workplace, and it promises to be a raucous affair as the presenters will no more be restrained by good old BBC sensibilities. At its peak, Top Gear had a budget of about £1 million per episode; the new show has a budget of about £4.5 million per episode, so we can expect bigger bangs and prangs (we hope).