Fourth Generation to Drive Porsche into the Future

You’ve heard it before: “First generation makes it. Second generation maintains it. Third generation blows it.”

However, in the Porsche/Piëch dynasty, this doesn’t really apply. You see, Porsche Automobil Holding SE has appointed three new members from the fourth generation in the family to take seats in the supervisory board.

Image credit – REUTERS/Denis Balibouse  

Currently the board has six members, but will expand to ten with Josef Michael Ahorner, Stefan Piëch and Peter Daniell Porsche spearheading the next phase of the business.

Auto industry analyst Philippe Houchois from Jeffries said adding new blood could help spur change.

“We believe these changes are important as they clearly maintain a balance of influence among families and they are essential to Porsche SE establishing new leadership and, eventually we think, becoming an agent of change,” he said.

Volkswagen, in which Porsche Automobil Holding SE has a 52.2% voting stake, is the biggest carmaker on the planet. Ahorner is founder and chairman of the supervisory board of the marketing platform Emarsys AG while Stefan Piech, son of Hans Michel Piech, is director of media company Your Family Entertainment AG, Munich.

Peter Daniell Porsche is the owner of the holding company PDP Holding GmbH, Salzburg, the company said.

With new models on the horizon, the relentless drive of its Mission E project and the brand’s ethos of evolutionary change, we believe this family’s control will last for generations to come.

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