Experience the Alfa Romeo 4C

Alfa Romeo USA released a two-minute promo ad for the 4C, reintroducing the brand on New Year’s Day. The ad wants us to know that it’s passionate, it’s seductive, and it’s fast.

“Alfa Romeo USA brings passion and performance to North America. The real essence of Alfa Romeo. To move a man’s spirit we deal in the realm of sensation. Passions. Things that have as much to do with the heart as the head. This, is Alfa Romeo.” That’s what the video claims.

Oh, and don’t blink, or you might miss the snippets of a couple who look like they are engaging in foreplay. Could this be visual messaging to convey that driving the 4C is like making love? Or simply that driving this car will get you laid? Either way, the direct injection 237hp 1750 Turbocharged I4 engine brings extraordinary performance with a peak torque of 258 lb-ft of torque, pushing the 4C to a top speed of 160mph and a zero to 60 acceleration in 4.1 seconds.


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