DBS: An Iconic Name Resurrected and To Be Used on Aston Martin GT Flagship Model
Aston Martin has brought back the symbolic name, DBS, to adorn its flagship GT model, the DBS Superleggara. The DBS nameplate has been a key part of the brand’s heritage for over 50 years and was first coined for the iconic 1967 William Towns-designed model.
The name was brought back in 2007 and continued to be use it for its flagship grand tourer until it introduced the Vanquish for the 2014 model year.
“When you hear the name DBS Superleggera, you know what it is. It’s the definitive Aston Martin Super GT. It’s an icon, a statement and this one will be no different,” said Marek Reichman, Chief Creative Officer.
The DBS Superleggera will replace the Vanquish and will feature the highest levels of performance, craftmanship and design, and is set to put it at the pinnacle of the game.
Superleggara means ‘super light’ in Italian and the automaker’s choice to add the Superleggera suffix was in honour of Italian coachbuilding firm, Carrozzeria Touring Superleggera, whom it collaborated with in the past.
“We’ve pushed the boundaries of performance and design to give this car a distinct character and ensure it’s worthy of the heritage and weight that this name carries,” added Reichman.
The new DBS Superleggera is part of Aston Martin’s Second Century Plan that calls for replacing each of its two-door sports cars.
Aston Martin says further details of its highly anticipated super GT will be revealed in the second quarter of 2018. We can’t wait.
Here’s a teaser for Aston Martin fans: