Chevrolet Philippines Partners with X-1R in a Big Way

Six X-1R products accredited and endorsed for national roll-out.

Chevrolet Philippines, operating as The Covenant Car Company, Inc. (TCCCI), has announced the technical accreditation and national roll-out of NASA Hall of Famer, X-1R, for use in all its service workshop.

The six products are: X-1R’s banner product and global bestseller, the X-1R Engine Treatment; X-1R’s fuel treatments, the X-1R Petrol Treatment and X-1R Diesel Treatment; emerging bestseller, the X-1R Engine Flush; and transmissions treatments, which are the X-1R Automatic Transmission Treatment and X-1R CVT Treatment.

With these winning products hitting the Chevrolet dealerships’ service workshops, TCCCI expects a very significant increase in service revenues for the over 30 dealers across the Philippines.

Lito Landicho, AVP for After Sales, confidently said: “With this biggest batch of Chevrolet accreditation of an automotive value-added product line, no less than the NASA Certified Space Technology brand X-1R, I see a higher level of customer satisfaction, making the already great Chevrolet driving experience even greater. And when customers are happy, incremental income for dealers and added vitamin “M” (money) for service front liners become a natural consequence”.

 

Chevrolet dealers nationwide have started enthusiastically endorsing and promoting the X-1R products to its service customers. Initial reports, particularly from the larger Chevrolet dealer, showed a high level of acceptance by its customers. “It is because X-1R is already a well-known and very credible brand,” said Roi Valladares, the After Sales Director of Chevrolet Greenhills/Edsa.

“I expect a long-term, fruitful and mutually beneficial relationship between Chevrolet and X-1R,” said Rose Dimalanta, the Senior Vice President for After Sales of Chevrolet Philippines.


X-1R is very proud of this accreditation and endorsement by Chevrolet as it is the most extensive accreditation—ie. 6 products—it has ever received from a car manufacturer. “This is testament to X-1R’s leadership in the Philippine automotive value-added (ancillary) product industry and proof of continued customer satisfaction,” said Harold Ledda, X-1R Country Manager.

X-1R is also accredited by Nissan Philippines, Hyundai Asia Resources and Peugeot Philippines. Soon, Mitsubishi Philippines and Suzuki Philippines will extend the same accreditation. X-1R is now the undisputed No. 1 Automotive Ancillary (value-added) product in the Philippines.

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