And the X-1R Asia-Pac Award goes to...

The 2014 X-1R Distributor of the Year for the Asia-Pacific region was awarded to CreativeSparx, Inc. (CSI), X-1R Global’s exclusive na...


The 2014 X-1R Distributor of the Year for the Asia-Pacific region was awarded to CreativeSparx, Inc. (CSI), X-1R Global’s exclusive national distributor for the Philippines. The prestigious award was presented by X-1R Global’s CEO, Nigel D. Mckenzie, to CSI President and CEO, Brixton Aw, CSI Chairperson, Betty D. Aw and CSI Treasurer, Bernice D. Aw. 

X-1R Asia Pacific encompasses 33 countries. CSI was chosen over other distributors in the region because of its remarkable sales performance, extensive dealership reach, strategic marketing and promotional programmes, industry leadership and constructive management of its competitors in 2014. Because of CSI’s aggressive and strategic marketing, and sales and promotions initiatives, X-1R products are now carried by over 140 Franchised Car Dealerships in the Philippines representing almost every car brand present in the country. X-1R Engine Treatment has become the brand of choice and the leading performance lubricant in the Philippine automotive industry; X-1R Petrol and Diesel Treatments are one of the most sought after fuel additives by service customers of these car dealerships. X-1R is carried in most, if not all, of Honda, Hyundai and Nissan dealerships nationwide and in a number of Toyota, Mitsubishi and Ford dealerships. It is also aggressively offered to service customers of selected Mazda, Suzuki and Subaru dealerships. CSI also distributes X-1R to the modern trade outlets and to bus and fishing companies. 

Mckenzie commended Aw for his creative and visionary leadership of CSI, and for his hands-on yet empowering management of his marketing and sales team composed of experienced and highly-motivated automotive sales industry professionals. Aw, upon receiving the award, said, “we will defend this award in 2015”. He is notably a man of few words but of myriad actions. CSI’s distribution success is supported by a real-time, professional, efficient and effective administration, finance, importation and logistics team under the management of Chairperson, Betty, and Treasurer, Bernice.

Congratulations, CSI! Excellent job, Team X-1R Philippines! You are the team to beat in 2015! 


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