Audi introduces its design chief who introduces the...A9?

Another day, another teaser. Audi has released a teaser video of its new concept car, which will be fully revealed at the LA Auto Show....


Another day, another teaser. Audi has released a teaser video of its new concept car, which will be fully revealed at the LA Auto Show. Narrated by its new Chief Designer, Marc Lichte, Audi takes a more personal approach in this teaser ad with Lichte sharing his own anecdote of Audi cars that had inspired him, and how he has racing and car design in his blood (‘my father was a racing driver, my grandfather was an artist’). In fact, we learn more about Lichte than we do the new car concept.


Lichte, who only joined the German automaker late last year, lifted the veil (literally) on the new concept which is embodied in the form of a four-door coupe; which means it could also become a new flagship model for the brand that, if it enters production, could likely be badged as an A9.

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images: performancedrive.com.au,thecarconnection.com

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