Ford Revs Up To Knock Toyota Out Of The Race In China

Toyota, the world’s largest automaker by sales volume, announced their 2013 sales in China this week, having sold 927 500 vehicles w...

Toyota, the world’s largest automaker by sales volume, announced their 2013 sales in China this week, having sold 927 500 vehicles with its joint venture companies, which is a 9.2% increase. Honda also drew a record number of buyers to their brand and saw sales jump to 756 882 units, a whopping 26% increase.

Both automakers recovered from the anti-Japanese boycotts that both companies suffered after consumers shunned Japanese products over the bitter and rhetoric-based territorial dispute between the two countries. In just about every other corner of the globe, this news would have been met with much fanfare, but in the topsy turvy world that is China, the fastest growing and largest market for passenger vehicles, Toyota actually dropped a place to become the sixth foreign automaker in sales volume ranking, the fifth place having been usurped by Ford.

Ford’s sales in the year just ended saw a tremendous jump of 49% to close out the year with 935 813 vehicles sold, with sales of 94 838 units in December alone. In a somewhat understated comment, John Lawler, Chairman and CEO of Ford Motor China, said “2013 has proved to be a milestone year for Ford’s accelerated growth in China as we delivered on our plan to bring to China, seven of Ford’s next-generation global vehicles.”
Whilst much has been made of the territorial dispute between Japan and China having dented the sales for Honda and Toyota, we may need to look at the sales for Nissan, who is fourth in the ranking and did not seem to have suffered in the same way. So perhaps Ford’s success is in the freshness of their products, something new in a market that is always looking for the next best thing.

GM and VW are still top dogs for foreign brands in the Chinese market with both companies reporting sales of more than three million units each and Hyundai a surprising third with about one million sales. When you look at the table for sales in 2012, this does bring home the rapid increase in sales for the territory:

Rank
Brand
Deliveries in 2012
1
Volkswagen
2 050 193
2
Wuling
1 212 277
3
Hyundai
855 996
4
Nissan
751 509
5
Changan (Chana)
748 279
6
Toyota
745 565
7
Chevrolet
704 857
8
Buick
700 007
9
Honda
587 415
10
Chery
556 993
11
Great Wall
487 370
12
Kia
480 566
13
BYD
456 056
14
Ford
418 501
15
Dongfeng
418 226
16
Audi
328 700
17
Suzuki
253 471
18
Skoda
230 003
19
Citroen
223 801
20
Peugeot
216 227
21
JAC
200 812
22
Geely Gleagle
178 630
23
Haima
172 767
24
Lifan
171 777
25
Mazda
171 771
26
BMW
162 620
27
Geely Emgrand
160 517
28
Geely Englon
152 297
29
Brilliance
152 245
30
Xiali
144 462
31
FAW
131 490
32
Roewe
127 501
33
Zotye
121 250
34
Mercedes-Benz
98 429
35
Soueast
79 083
36
Besturn
72 768
37
MG
72 516
38
Baojun
68 092
39
BAIC
55 996
40
Youngman Lotus
49 360
41
Hafei
45 942
42
Venucia
41 805
43
Hawtai
34 071
44
GAC
33 023
45
Luxgen
31 105
46
Changhe
30 031
47
Cadillac
30 010
48
Mitsubishi
27 477
49
Everus
24 576
50
JMC
22 667
51
Changfeng
20 210
52
Jinbei
16 814
53
Ciimo
14 089
54
Huanghai
13 292
55
Gonow
11 940
56
Fiat
11 288
57
Beijing
8 847
58
Volvo
7 453
59
Foton
6 187
60
Oley
6 154
61
Yema
5 116
62
Zhongxing
4 660
63
Meiya
966
64
Chrysler
50


image: thecityfix.com

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